HoleRoll is a range of exclusive designer roller blinds produced in Ukraine. Rolled down during daylight, an interior becomes bathed in a restful half-light while there appears to be a night city or sky view through the window. At night, the illusion is reversed whereby looking from the exterior provides what appears to be a framed nightscape scene while affording interior privacy. The visual effect is created by small shapes cut from the blind fabric. The German made fabric has zero light transmission, is coated with an antistatic and dustproof application and on the reverse side is a white gloss finish which acts as a weather heat shield.